Nike: Find your greatness

When it comes to sports ads, they usually feature the fittest and strongest looking model whether it is a man or woman. I think these kinda ads works to attract attention from potential customers, but what if they didn’t go for a perfect model?

Nike recently published their latest ads not featuring a perfectly toned body athlete with the tagline ‘Find Your Greatness’. It features everyday people from around the world enjoying their chosen sports. They may not be world-beating champions, but Nike argues their sporting achievements are no less impressive than those of competing Olympians.

The model for this specific ad is Nathan Sorrell, a 12-year old boy from London, Ohio, 5 ft 3in tall and weighs over 90kg! The ad had 857,743 views (at the time I wrote this) on YouTube, with hundreds of commenters discussing from how gruesome this ad is, people criticize Nike’s exploiting, Nathan’s physical fitness and also how inspirational this ad to them.

‘I got sick in a ditch,’

For overweight person like Nathan, this ad was very intense. The shoot for this ad really pushed him to the limit of his endurance, Nathan have to jog numerous times to chase the camera, running behind a Porsche with a camera and boom fixed atop in, chasing after the shooting crew.

Nathan was very inspired from the experience, that he and his mother, Monica have vowed to change their lives and their diets, helping each other to get fit and healthy. Nike said they would return to film him if he stayed dedicated to his goal, having that said, I am really excited to see the glorious transformation, just like the reality tv series, The Biggest Losers.

This video definitely made a mark in my mind, Nathan’s commitment to actually run and do this ad, is really impressive and touched my heart.

 

Source: Daily Mail

 

 

 

Greatness it’s just something we made up. Somehow we come to believe that greatness is a gift reserved for a chosen few for prodigies, for superstars, and the rest of us can only stand by watching. You can forget that. Greatness is not some rare DNA strand. It’s not some precious thing. Greatness is no more unique to us than breathing. We are all capable of it, all of us.

FIND YOUR GREATNESS

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1 Response

  1. 29 Aug ’13

    […] is now up to the new coach to find out the inner greatness of each player and use it to improve the performance of the […]

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