Indocafe Caffe Latte launching at City Mall, Kota Kinabalu
Indocafe Caffe Latte is now available for sale in most of Malaysia’s hypermarkets and supermarkets in packs of 18s x 20g.
A promotional road-show to introduce the new Indocafe Caffe Latte was held last week at City Mall, Kota Kinabalu in collaboration with with Giant Hypermarket City Mall on November 1 – 3, 2013. The product launch ceremony was made on Saturday, November 2, 2013, and I was invited to attend the event.
Indocafe’s latest product, the Caffe Latte is set to satisfy caffeine cravings among coffee lovers who don’t always have the convenience to go to their favourite café to get a cuppa.
Manufactured by PT Sari Incofood in Indonesia and distributed regionally by Regal Marketing and Trading Sdn Bhd (RMT), Indocafe Caffe Latte offers a brand new Italian café experience to coffee drinkers.
The gourmet coffee beans used in Caffe Latte is harvested from the mountain regions of Mandheling in Sumatra and undergoes a special freeze-dried process to ensure it retains the freshness and aromatic flavour similar to roasted ground coffee. Indocafe Caffe Latte also has low acid content so it is easy on the stomach and leaves no sour after-taste.
The sour after-taste, this is the main problem I had with other instant coffee I had, but with Indocafe’s product line, the taste is just right for me.
According to Escay Chong, RMT’s Senior Manager of Marketing and Business Development, “Indocafe Caffe Latte is designed especially for coffee drinkers who lead a busy lifestyle. Caffe Latte comes in convenient sachets and is easy to prepare so they can make their own latte anytime they want, at home or at work.”
He added that due to the lifestyle changes of people in the urban areas and with the growing popularity of international coffeehouse and cafe chains in the cities, more coffee drinkers are shifting their preferences to roasted ground coffee and to coffee with a stronger taste.
“However, time may be a major constraint for them to go all the way to the cafes and queue up just to buy a cup of brewed coffee. With Indocafe Caffe Latte, all they need to do is just add hot water, stir a little and they can enjoy a good cup of caffe latte wherever they are”.
The Caffe Latte taste is quite similar with the ones you get from your local cafe in town, so this is the perfect drink for people on the go. Go and get your instant latte fix in any stores nearby!
Fancy meeting familiar faces during the launch, we had a great time mingling with media friends and the guys from RMT.
Check out Jaclyn’s henna dreamcatcher tattoo on her neck, this makes her a hundred times hotter.
Jaclyn got this from the henna tattoo at Shopaholics Bazaar that is ongoing throughout the weekend too.
As I write this blog entry, I’m enjoying a hot cup of Indocafe Caffe Latte on a cold rainy day, so refreshing and I think I need a second cup.
Coffee is far more than a beverage. It is an invitation to life, disguised as a cup of warm liquid. It’s a trumpet wakeup call or a gentle rousing hand on your shoulder … Coffee is an experience, an offer, a rite of passage, a good excuse to get together. ~ Nichole Johnson