Carlsberg Diamond Idol 2014: The search for new singing talents
Carlsberg Diamond Idol 2014 (CDI) returns on its 4th edition this year, and will be looking to unearth more talented singers from Sabah and Sarawak. The popular talent search competition in East Malaysia proudly brought to you by Carlsberg – the most preferred beer brand in Malaysia.
According to Gary Tan, Carlsberg Malaysia Sales Director, CDI has generated lots of buzz since it started in 2011. The singing competition was aimed at discovering new talents and providing these budding young singers a platform to be heard and perform before a panel of internationally renowned professional judges. Taking an example on CDI 2012 champion, Esther Thian, she won the Astro Star Quest singing competition in 2013 and went on to compete in Million Star singing competition in Taiwan.
“We are once again proud to be presenting this and to use this as a platform to be closer to our consumers.” He added.
I’ve been following the event since 2012, and saw lots of talented singer showcasing their great singing capabilities to the audiences. I am looking forward to see new talents joining up for this year’s event.
Carlsberg Diamond Idol 2014 launching was made at Kick Bistro & Fun Pub, Kota Kinabalu on July 23, 2014. I met up with fellow blogger Hayden, Charlotte, Dewina, Ana Jonessy and also the members of the media.
This year the cash prizes for the competition are valued at more than RM30,000, including a cash prize of RM12,000 for the Grand Finale champion. There will be four auditions, to be held in Kota Kinabalu, Sandakan, Miri and Kuching.
Participants are to perform two songs, either in English, Bahasa Melayu or any Chinese dialect. Only 12 participants from each audition will advance to compete at the respective area final.
The Top 3 of each area will advance for the Grand Finale , they will attend the Diamond Idol Camp at Kota Kinabalu for three days, where they will be involved in team building activities, dance lessons, practice sessions for theme songs as well as video shooting.
Professor Dr. Fred Chin will be leading the camp as motivational trainer, whilst Skyler Liew will be their dance instructor. The camp was first introduced in CDI 2012 with the aim of grooming and boosting confidence of the grand finalists through a series of workshops, and had received very good feedback.
Special panel of judges will be coming for the Grand Finale, comprising of singer/songwriter, Zchen, a local artiste who has gained fame in Taiwan and Hong Kong; Marsha Milan Londoh, the third runner-up of Akademi Fantasia Season 3, as well as singer/songwriter and music producer, Jonathan Tse.
Carlsberg Diamond Idol is back and bigger than ever!